Oakfields College

January 17, 2024

Oakfields College is registered as a private FET (Further Education and Training) college with the Department of Education With campuses in Lynnwood Ridge, Pretoria, Greenstone,

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Oakfields College is registered as a private FET (Further Education and Training) college with the Department of Education

With campuses in Lynnwood Ridge, Pretoria, Greenstone, Johannesburg and Somerset West, Cape Town was established to promote the development of skills training in a variety of industries, namely business, broadcasting, sound and photography, fashion and film, to name a few. 

Oakfields College graduates are equipped for success, whether they begin a career right away or further their education through full-time study. 

Our Roles

Oakfields College approached Fuse Factory to assist with the running of all social media pages, website development and to roll out all weekly, monthly and yearly campaigns.

We have regular strategic meetings with the marketing team at Oakfields College to ensure the correct messaging is sent out.

Challenge

Oakfields College, a private FET college with campuses across South Africa, sought to enhance its digital presence and streamline its marketing efforts to effectively reach prospective students. They needed a comprehensive strategy to manage their social media channels, develop a user-friendly website, and execute impactful marketing campaigns that would resonate with their target audience.

Solution

Fuse Factory partnered with Oakfields College to provide a complete digital marketing solution:

Social Media Management: We took over the management of Oakfields College’s social media pages, ensuring consistent branding, engaging content, and regular updates to keep their audience informed and interested. This included creating visually appealing posts, sharing student success stories, promoting upcoming events, and fostering a sense of community among current and prospective students.
Campaign Management: We collaborated with Oakfields College’s marketing team to plan and execute weekly, monthly, and yearly marketing campaigns. This involved developing creative concepts, designing compelling visuals, writing persuasive ad copy, and strategically distributing content across various online channels.
Strategic Collaboration: We held regular meetings with the Oakfields College marketing team to ensure alignment on messaging, campaign objectives, and overall marketing strategy. This collaborative approach ensured that all digital marketing efforts were cohesive and effectively supported the college’s goals.

Results

The partnership between Fuse Factory and Oakfields College yielded significant results:

Increased Brand Awareness and Engagement: Oakfields College experienced a notable increase in brand awareness and engagement across their social media platforms, with increased followers, likes, comments, and shares.
Improved Website Traffic and Inquiries: The user-friendly website and targeted marketing campaigns drove a significant rise in website traffic and inquiries from prospective students.
Enhanced Student Recruitment: The comprehensive digital marketing strategy contributed to an overall improvement in student recruitment, helping Oakfields College attract and enroll a larger number of qualified students.
Streamlined Marketing Processes: By partnering with Fuse Factory, Oakfields College streamlined their marketing efforts, allowing their internal team to focus on other key priorities while ensuring their digital marketing was handled effectively.

This case study demonstrates Fuse Factory’s ability to provide comprehensive digital marketing solutions that help educational institutions achieve their recruitment and marketing goals. By combining social media management, website development, and strategic campaign execution, we successfully helped Oakfields College enhance their online presence and attract prospective students.

Digital and Mobile Presence

The partnership between Fuse Factory and Oakfields College yielded significant results:

Increased Brand Awareness and Engagement: Oakfields College experienced a notable increase in brand awareness and engagement across their social media platforms, with increased followers, likes, comments, and shares.
Improved Website Traffic and Inquiries: The user-friendly website and targeted marketing campaigns drove a significant rise in website traffic and inquiries from prospective students.
Enhanced Student Recruitment: The comprehensive digital marketing strategy contributed to an overall improvement in student recruitment, helping Oakfields College attract and enroll a larger number of qualified students.
Streamlined Marketing Processes: By partnering with Fuse Factory, Oakfields College streamlined their marketing efforts, allowing their internal team to focus on other key priorities while ensuring their digital marketing was handled effectively.

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