Ferodo® Braking (Part of our DRiV Portfolio)

January 17, 2024

Ferodo® is the premium braking brand and one of the global leaders in both Original Equipment and aftermarket products. The brand has excelled for over

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Ferodo® is the premium braking brand and one of the global leaders in both Original Equipment and aftermarket products. The brand has excelled for over 100 years in leading technical innovation. Today, Ferodo® is synonymous with excellence and a continued commitment to developing braking solutions for the future.

Alongside Ferodo®, we manage and run multiple digital marketing strategies and campaigns for Champion Parts (South Africa), Monroe (MENA and ZA Regions), and MOOG.

DRiV is one of our longest legacy clients, and we are very fortunate to be able to assist them with their digital footprint.

Our Roles

Ferodo approached us to run, manage and grow the Southern African and MENA regions’ social media pages and implement and run all social media ads.

The Champion Parts page started off with 0 page likes in May 2017 and has grown to over 180 000 page likes.

We run adhoc campaigns during the course of the year to promote The Ferodo Brand and all the listed products.

Together with the inhouse Brand Managers and legal team, we create and design all content and graphics for on page Facebook posts as well as dark ads on Facebook and Instagram.

Challenge

Ferodo, a globally recognized premium braking brand with over a century of expertise, aimed to strengthen its presence and engagement within the Southern African and MENA regions. They needed a robust social media strategy to increase brand awareness, reach a wider audience, and ultimately drive sales in these key markets.

Solution

Fuse Factory implemented a comprehensive social media marketing approach to achieve Ferodo’s objectives:

Social Media Management: We assumed full management of Ferodo’s social media pages in the Southern African and MENA regions, including content creation, scheduling, and community engagement. This involved developing a deep understanding of the target audience in each region and tailoring content to their specific needs and interests.
Social Media Advertising: We designed and executed targeted social media advertising campaigns across platforms like Facebook and Instagram. These campaigns utilized compelling visuals and persuasive ad copy to reach potential customers interested in automotive parts and services, with a focus on driving brand awareness and website traffic.
Content Development: In collaboration with Ferodo’s in-house Brand Managers and legal team, we created engaging and informative content for their social media pages. This included high-quality images and videos showcasing Ferodo’s products and expertise, as well as educational content about braking systems and maintenance.
Community Building: We actively engaged with Ferodo’s online community, responding to comments and messages, fostering conversations, and building relationships with followers. This helped to create a loyal and engaged audience around the brand.
Performance Tracking and Optimization: We continuously monitored the performance of Ferodo’s social media campaigns, analyzing key metrics like reach, engagement, and website traffic. This data-driven approach allowed us to optimize campaigns for maximum effectiveness and ensure we were meeting Ferodo’s objectives.

Results

The social media marketing strategy implemented by Fuse Factory delivered impressive results for Ferodo:

Significant Growth in Social Media Following: We successfully grew Ferodo’s social media presence in the Southern African and MENA regions, with the Champion Parts page achieving over 180,000 page likes from a starting point of zero.
Increased Brand Awareness and Engagement: The engaging content and targeted advertising campaigns led to a substantial increase in brand awareness and engagement among Ferodo’s target audience.
Enhanced Brand Perception: By consistently delivering high-quality content and fostering a strong online community, we helped to strengthen Ferodo’s brand image and position them as a trusted leader in the braking industry.
Improved Sales Performance: The social media marketing efforts contributed to an overall improvement in Ferodo’s sales performance in the Southern African and MENA regions, demonstrating the effectiveness of a strategic online presence.

This case study highlights Fuse Factory’s expertise in developing and executing social media strategies that deliver tangible results for global brands. We understand the importance of cultural nuances and regional preferences, and we tailor our approach to effectively reach and engage target audiences in diverse markets.

Digital and Mobile Presence

The social media marketing strategy implemented by Fuse Factory delivered impressive results for Ferodo:

Significant Growth in Social Media Following: We successfully grew Ferodo’s social media presence in the Southern African and MENA regions, with the Champion Parts page achieving over 180,000 page likes from a starting point of zero.
Increased Brand Awareness and Engagement: The engaging content and targeted advertising campaigns led to a substantial increase in brand awareness and engagement among Ferodo’s target audience.
Enhanced Brand Perception: By consistently delivering high-quality content and fostering a strong online community, we helped to strengthen Ferodo’s brand image and position them as a trusted leader in the braking industry.
Improved Sales Performance: The social media marketing efforts contributed to an overall improvement in Ferodo’s sales performance in the Southern African and MENA regions, demonstrating the effectiveness of a strategic online presence.

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