Edblo Beds

January 17, 2024

Facebook Advertising, Instagram, Advertising, Campaign Development and Management, Graphic Design Creation, Copywriting, Social Media Management, Campaign creation and Strategy, Website Design and Development, Google Ads,

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Edblo is a proudly local bed manufacturer, and was the first to open factories in the country. It has locations in Johannesburg, Durban, and Cape Town.Edblo, a leading South African bed manufacturer with a long-standing history, wanted to strengthen its digital presence and drive brand awareness and engagement in a competitive market. They needed a comprehensive strategy to reach consumers across various online channels, including Google, YouTube, and social media platforms like Facebook and Instagram.

Our Roles

Edblo approached us to assist with the management and running of their Google Ads accounts, Social Media accounts (Facebook and Instagram) as well as their YouTube advertising.

We run adhoc campaigns during the course of the year to promote the brand, engagement, and overall sentiment of the brand.

We also had the opportunity of rebuilding the Edblo website to ensure smooth user experience.

Together with partnered agencies at times, we create and design all content and graphics for on page Facebook posts as well as dark ads on Facebook and Instagram, as well as Google Ads.

Challenge

Edblo, a leading South African bed manufacturer with a long-standing history, wanted to strengthen its digital presence and drive brand awareness and engagement in a competitive market. They needed a comprehensive strategy to reach consumers across various online channels, including Google, YouTube, and social media platforms like Facebook and Instagram.

Solution

Fuse Factory implemented a multi-platform digital marketing strategy to achieve Edblo’s objectives:

Google Ads Management: We managed and optimised Edblo’s Google Ads campaigns, focusing on keyword research, ad copy creation, and targeted audience segmentation to maximise reach and drive traffic to their website.
Social Media Marketing: We developed engaging content and managed Edblo’s social media presence across Facebook and Instagram. This included creating visually compelling posts, running interactive campaigns, and fostering a community around the brand.
YouTube Advertising: We leveraged the power of video marketing by creating and managing YouTube advertising campaigns. These campaigns showcased Edblo’s products and brand story, reaching a wider audience and increasing brand visibility.
Website Redevelopment: We rebuilt Edblo’s website to ensure a smooth and user-friendly experience, particularly on mobile devices. This included optimising the website for mobile responsiveness, improving navigation, and enhancing the overall design and functionality.
Content Creation and Design: In collaboration with partnered agencies, we created high-quality content and graphics for Edblo’s online platforms. This included eye-catching visuals for Facebook and Instagram posts, as well as compelling ad creatives for Google Ads and social media campaigns.

Results

The integrated digital marketing efforts delivered significant results for Edblo:

Increased Brand Awareness and Engagement: The multi-platform approach led to a substantial increase in Edblo’s brand visibility and engagement across online channels.
Improved Website Traffic and Conversions: The website redevelopment and targeted advertising campaigns drove a significant rise in website traffic and conversions, resulting in increased sales.
Enhanced Social Media Presence: The strategic social media management fostered a thriving online community around the Edblo brand, with increased followers and engagement.
Stronger Brand Positioning: Edblo strengthened its position as a leading South African bed manufacturer, effectively communicating its brand story and values to a wider audience.

This case study demonstrates Fuse Factory’s expertise in developing and implementing comprehensive digital marketing strategies that deliver tangible results for our clients. We understand the importance of a holistic approach that encompasses various online channels and prioritises mobile optimisation to reach and engage consumers effectively.

Digital and Mobile Presence

The integrated digital marketing efforts delivered significant results for Edblo:

Increased Brand Awareness and Engagement: The multi-platform approach led to a substantial increase in Edblo’s brand visibility and engagement across online channels.
Improved Website Traffic and Conversions: The website redevelopment and targeted advertising campaigns drove a significant rise in website traffic and conversions, resulting in increased sales.
Enhanced Social Media Presence: The strategic social media management fostered a thriving online community around the Edblo brand, with increased followers and engagement.
Stronger Brand Positioning: Edblo strengthened its position as a leading South African bed manufacturer, effectively communicating its brand story and values to a wider audience.

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