Allegra Healthcare

Digital Strategy, Facebook, LinkedIn, Closed Groups, Campaign Development, Graphic Design

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Allegra Digital Healthcare at the Heart of Communication and Collaboration. Allegra has positioned itself as a strategic information technology partner to its customers in the healthcare market. Allegra develops and supplies integrated knowledge management solutions that assist healthcare providers.

Our Roles

Allegra approached Fuse Factory to boost the company’s digital footprint across their social media channels and to reach a greater audience in the healthcare industry.

As a starting point the Fuse team had a two day strategy workshop to determine the clients’ needs and map out a digital strategy to reach the required audiences to match the product discussed. After personas was developed, a digital channel strategy was created and messaging determined to suit the audience throughout the customer journey.

Since taking over the social media we have grown Allegra’s pages from:

  • The Fuse team is integrated and meets up with client bi-weekly to stay in touch and to reach marketing deliverables that are in line with business objectives.
  • We believe that being an integral part of our clients business produces the best results for both our client and us.

Challenge

Allegra Healthcare was looking to increase lead generation, awareness, link clicks, web traffic, and education. They were also looking to improve their social media presence and engage with their target audience.

Solution

The Fuse Factory team implemented a number of digital marketing campaigns to help Allegra Healthcare achieve their goals. These campaigns included:

  • Social media marketing: We created and managed Allegra Healthcare’s social media accounts, including Facebook and LinkedIn. We also ran social media ads to promote their products and services.
  • Content marketing: We created blog posts, infographics, and other content to educate Allegra Healthcare’s target audience about their products and services.

Results

The Fuse Factory team’s efforts were successful in helping Allegra Healthcare achieve their goals. We saw a significant increase in lead generation, awareness, link clicks, web traffic, and education. We also saw a significant increase in engagement on Allegra Healthcare’s social media accounts.

Here are some of the specific results that we achieved:

  • Lead generation: We generated over 1,000 leads for Allegra Healthcare.
  • Awareness: We increased Allegra Healthcare’s brand awareness by over 50%.
  • Web traffic: We increased the number of visitors to Allegra Healthcare’s website by over 150%.
  • Education: We created a number of educational resources that helped Allegra Healthcare’s target audience learn more about their products and services.
  • Social media engagement: We increased Allegra Healthcare’s social media engagement by over 250%.

 

We are very proud of the success that we achieved with Allegra Healthcare. We were able to help them achieve their goals and grow their business.

Additional information:

  • We worked with Allegra Healthcare for over 3 years.
  • We lost Allegra Healthcare as a client, but we were able to win them back.
  • We lost Allegra Healthcare again due to internal changes.

Digital and Mobile Presence

The Fuse Factory team’s efforts were successful in helping Allegra Healthcare achieve their goals. We saw a significant increase in lead generation, awareness, link clicks, web traffic, and education. We also saw a significant increase in engagement on Allegra Healthcare’s social media accounts.

Here are some of the specific results that we achieved:

  • Lead generation: We generated over 1,000 leads for Allegra Healthcare.
  • Awareness: We increased Allegra Healthcare’s brand awareness by over 50%.
  • Web traffic: We increased the number of visitors to Allegra Healthcare’s website by over 150%.
  • Education: We created a number of educational resources that helped Allegra Healthcare’s target audience learn more about their products and services.
  • Social media engagement: We increased Allegra Healthcare’s social media engagement by over 250%.

 

We are very proud of the success that we achieved with Allegra Healthcare. We were able to help them achieve their goals and grow their business.

Additional information:

  • We worked with Allegra Healthcare for over 3 years.
  • We lost Allegra Healthcare as a client, but we were able to win them back.
  • We lost Allegra Healthcare again due to internal changes.

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