What is the first thing we do as soon as we open our eyes in the morning? This is before we have even had our morning coffee?? Dum Dum Dum… You got it! Log onto our social media platforms and catch up on what we have missed out on (Yes, after we had closed our eyes the night before). Social Media is part of our daily lives, and has an influence in all we do – i.e checking the traffic on twitter before we leave for work. Since the early days of social media , the core focus was on communication and how people interacted with each other. When looking at it from a business point of view , it played a huge part in how companies interacted with current and potential customers, as this became a powerful way on how companies reached a specific target audience and what set them apart from their competitors. The question is “Do I really need Social Media in my business?” and the answer is Yes! Yes, you do need social media marketing in your business! Just take a second and think about this – with your company not having an active social media presence it’s almost like the moment when you pull out an iPhone 4 and it’s 2016 and everyone has an iPhone 6! Customers are more likely to buy from a business that has an active social media presence then one that has a pathetic two posts and 1 follower. Is your mind ticking yet? Here are a few ways that social media can benefit your business:
Driving Traffic through Social Media.
One of the main and biggest benefits that social media can do for your business is using it as a way to increase traffic to your website. Social Media posts can also be used as a means to drive targeted traffic and the more interactions(shares, likes etc) your posts receives, the higher your search ranking will be ( near the top of a search engine results page). Well-placed social media posts can drive thousands of visits within a short space of time and this can do wonders for your company. Using social Media for your business not only drives traffic to your website but gives a huge boost to your site’s SEO – the more traffic your website receives , the higher your ranking will be in the search engines results page.
Gaining customer insights
Individuals are posting selfies daily, updating their status’s, tweeting and uploading videos on Instagram. This in itself generates a huge amount of data about your customers (and potential ones too) and gives you an insight into their daily lives – What products are they buying? How do they feel about your brand? What don’t they like? Interacting with your audience who comment on posts or follow your page can be crucial in building strong customer relationships. It has been proven that customers are more likely to interact with a post that has a conversational and personal tone – feeling like they are actually talking to a real person rather than a robot. Engaging and listening to your customers allows you to gather relevant data about your customers and use this information to improve your overall social media presence. The key is to create engaging content that will attract customers and prevent them from scrolling down.
The majority of people will research a company including viewing their website and social media profiles before even attempting a purchase. A company’s online reputation has a huge impact on customers. Potential buyers look at things like – business engagement , customer reviews , and page likes ,amongst others things which contribute to their decision in making that initial purchase. When your company has an active social media presence ,customers are able to connect and interact with you , which naturally increases your customer retention rates as well as your brand’s awareness and loyalty. The first thing a customer does when they have a complaint is vocalising it on social media platforms. As a company who has an active social media presence – you would know about it straight away – take the time and respond to customers as they will more than likely buy from you again. Do not ignore customers as they will ignore you!
The majority of business’s nowadays gain their customers through advertising on various social media platforms. Social media not only increases your sales but your customer retention rates too – through constant engagement and timely customer service you have your customers exactly where you want them to be. When a company has an active social media presence ,customers will be more likely to buy from you when they need the products that you provide. Utilise your different social media platforms to encourage customers to buy from you using discount codes and running competitions ( Test this out on different social media platforms).
Targeting specific audiences
Advertising on social media is an inexpensive way to promote your business, get your name out there on their social waves and share content. Many of the social media platforms have targeting options so that your advertisement can reach a specified target audience. e.g. If you advertise on Linkedin , you can segment according to location, gender, job title etc. If you advertise on Facebook you can target based on connections,demographics etc. When advertising on Twitter you can segment according to language, interests etc. A tip when advertising is to Experiment! Test different targeting approaches to best understand which type of audience is the best fit and which messages are best suited to each group – which would be revealed in the post engagement. The powerful thing about advertising on social media is the ability to track, measure and evaluate the performance of your advertisements. Targeting specific audiences goes hand in hand with cost efficiency and ultimately ROI as you are only targeting users that you want to reach out to e.g. within a specific town and not e.g. the whole country. We live in an extremely competitive world where first comes first serve. If your business is not active on social media and engaging on a variety of different networks your will lose customers to competitors. We need to keep up with the times, industry trends and what our competitors are up to in order to keep on the social media bandwagon.
Think about it – without social media – your brand would not exist …