Continuous innovation is the hallmark of great businesses. Fuse Factory's work with best practice innovators has helped identify a discrete set of highly effective, best practice principles and processes that can dramatically improve the chances of new business success.
We work directly with cross-functional client teams to identify opportunities and manage the development process that fuels growth. We can provide assistance at the overall growth strategy level and/or specific concept commercialisation phases, leveraging our analytical, creative and project management skills.
Innovation projects typically begin with an in-depth situation assessment to identify key issues, opportunities and leverage points of the business.
A growth strategy is aimed at maximizing the size of your company to a level that is more satisfactory. Growth strategies include diversification, integration and market development.
An innovation plan includes Analysis, Research, Concepts and Delivery.
Integrated Marketing Strategy
Integrated Marketing combines all communication channels like advertising, sales promotion, public relations, direct marketing and social media to provide a brand message consistent across platforms, focusing on the needs and preferences of the customer.
Competitor analysis is the process of understanding your competitors and assessing their strategies to discern their weaknesses and strengths.
A competitive advantage is having a lead gained over competitors by providing future prospects and current consumers with better value.