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CLIENT: SYSTEM FIT


Health and Wellness Industry
SystemFit

Challenge:

SystemFit was born out of a need for specialised strength conditioning training and programming for a variety of sports disciplines. SystemFit is a unique programming platform that delivers athletes and individuals tailored programming to take their performance above and beyond their limits.

Our challenge was to build a brand that would not only represent top-level athletes but individuals of all walks of life interested in breaking their barriers and achieving their goals, no matter how big or small.

We wanted to create a brand that would be professional and that could be applied to a variety of collateral.

    GET IN TOUCH    

We wanted to keep the logo clean and simple as it needs to be applied to various marketing items. We opted to use a text logo, not using a symbol or pictograph. In order for the font to have meaning and be original, we incorporated the idea of a 'system' into the text logo. The 'system' element was developed taking inspiration from Da Vinci's "the vitruvian man" that translates into "the proportions of the human body according to Vitruvius".

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Tel: 087-897-6494

Email: hello@fusefactory.co.za

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