CLIENT: SYSTEM FIT
Health and Wellness Industry
SystemFit was born out of a need for specialised strength conditioning training and programming for a variety of sports disciplines. SystemFit is a unique programming platform that delivers athletes and individuals tailored programming to take their performance above and beyond their limits.
Our challenge was to build a brand that would not only represent top-level athletes but individuals of all walks of life interested in breaking their barriers and achieving their goals, no matter how big or small.
We wanted to create a brand that would be professional and that could be applied to a variety of collateral.
We wanted to keep the logo clean and simple as it needs to be applied to various marketing items. We opted to use a text logo, not using a symbol or pictograph. In order for the font to have meaning and be original, we incorporated the idea of a 'system' into the text logo. The 'system' element was developed taking inspiration from Da Vinci's "the vitruvian man" that translates into "the proportions of the human body according to Vitruvius".