Continual transformation is the key to having a successful business. Continuous innovation is the hallmark of great businesses. Fuse Factory's work with best practice innovators has helped identify a discrete set of highly effective, best practice principles and processes that can dramatically improve the chances of new business success.
We offer our clients a full 360 degree marketing strategy, combining all above and below-the-line elements in the marketing mix. We use the Fuse Factory Customer Journey Blueprint that is uniquely crafted and designed to show which elements in the marketing mix will work optimally at each touch point in your customers' journey to purchase. Let us create a 360 degree marketing strategy for your company to show you how to get the best out of an integrated marketing campaign.
Market Research and Insights
At Fuse Factory, we produce market research that is relevant to your business, research that is organised and systematic in order to gain maximum results and information on markets. We believe that it is an important part of any business strategy.
Web Development and SEO
Website design includes a variety of different skills and disciplines in producing and maintaining a website. Fuse Factory can show you how. Search Engine Optimization (SEO) is the process of producing visible online results of your website or web page in a web search engine.
Google AdWords is used to direct traffic to your website. An advertiser pays a publisher when the ad is clicked.
We produce unique and engaging content for the following social media platforms: Facebook, Twitter, YouTube, SnapChat, LinkedIn, Google+ and Instagram. At Fuse Factory, we can help you determine the correct social media platforms for maximum optimisation and reach.
Brand Architecture and Building
We are able to integrate the process of brand building, ensuring the integrity of your brand relationships through the use of different branding options.
Content Creation and Creative
We create compelling stories about your brand, designed to be used on specific media or social media platforms and that will gain the attention of the desired target audiences. We produce creative and out of the box content for our clients.
Media Buying and PR
From crisis management and editorial plans to product launches, media relationship building and press releases, we do it all. We develop and implement PR strategies across all media and have experience in implementing campaigns aimed at electronic, digital and print media. At Fuse Factory, we negotiate with media buyers on your behalf. We purchase and monitor advertising space and airtime for the benefit our clients.