Q: Do I really need Social Media?
A: Even if you don’t have a social media profile and not really interested in the latest Facebook updates, it doesn’t stop Social Media taking an interest in your business.
These conversations are happening online. People are reviewing, recommending and asking questions about products and businesses all the time. It is in your interest to be part of this conversation and proactively be engaging with potential customers and potential employees.
Q: Do you know where your target audience is?
A: There are people of all ages, interests and socio-economic statuses on social media. Stats show that social media platforms have a bigger reach than all TV channels combined.
The whole idea of social media is to be an informational and entertaining channel as opposed to a promotional one. Your social media marketing strategy must create trust and loyalty, showing real people behind your brand!
Q: Where do I start my SEO strategy?
A: The best way to start is with an audit of your website (your owned asset). This audit will give you a great indication of what needs to be done. It will show page speed if there are broken links and will ensure all your meta tags are in order. The next step is deciding what keywords to feature. A full keyword strategy will assist with your paid campaigns as well as organic search results.
Q: How does the development process work?
A: There are nine steps in our development process
Discovery – We audit your site and review it. We decide if the project is an upgrade or a completely new build. We review your current content and images and make recommendations thereof. Our detailed project plan lays out what subjects you want to tackle, as well as the functionality you envisage for your site and develops an outline for you.
Content Strategy and Planning – You compile all the content for the website, including all text and images.
Mockup Design – We create a homepage concept including colours, fonts, image style and layout.
Layout – When we have received all content in its final version, we review it to determine the best way to organise the information. The structure of the site is based on this organisational scheme and must be approved by you.
Design Revision – After reviewing the initial design, you have the opportunity to request changes.
Implementation – Once we’ve received your approval on the design, we move on to implementation. This is where the approved design becomes concrete and where we add site-specific features.
Page Content – When we have all the content that will be included on the site and an approved design, we will enter all the data.
Testing – We run through a final set of tests to be sure that everything is functional. You have an opportunity at this time to test the site as well.
Launch – Once we have your final approval, we launch the site. This marks the end of the project.
Q: Should I buy a list just to kick off my email marketing?
A: The short answer is No. With new laws and legislation coming in (POPI Act) it is advised not to buy lists. If people didn’t opt in to hear from you, they shouldn’t. We would suggest starting a lead generation campaign to collect information that potential customers have opted in to receive information from you. This could be a white paper or information on a product. Don’t ever spam anyone!
Q: How do I know if a digital marketing performance agency is the right fit?
A: To develop and execute a successful marketing program, many brands, large and small, look to digital marketing agencies to help guide their strategy and execution to maximise the impact of their efforts.
Find out about past clients and work completed. Does the agency communicate with you openly and transparently? Do they take accountability? The objective is to help you get more sales by leveraging different marketing tactics to attract your ideal customer.
Come in for a cup of coffee and we will guide you through the journey together!
Q: What Is The Difference Between Facebook Ads & Boosted Posts?
A: What is a boosted post?
A boosted post is the most basic way you can advertise on Facebook. You simply put in your credit card details and Facebook allocates the budget to a post to boost the reach.
It is great for a quick win to achieve audience engagement. However, if you are looking for a more sustainable approach which has customisable options, then Facebook Ads will work better for you.
What are Facebook Ads?
Facebook ads are a more advanced way to advertise on Facebook and will require a Facebook ad manager account – called Business Manager.
Facebook ads offer a variety of options for advertisers and the type of ad you choose to use will depend on what the goal of your campaign is. These options include likes, lead generation clicks to the website, app installs, app engagement, website conversions, event responses, offer claims, video views and local awareness.
Another benefit to running ads over boosted posts is the ability to add an optional call to action button, promoting actions such as ‘shop now’, ‘sign up’, ‘download’ and ‘contact us’, to name a few.